VIM

I created a sports brand called VIM, including brand identity, typography, logo and colour palette.

The word “Vim” comes from the Latin noun vis, vis, meaning strength, power, energy, or force.
In Latin grammar, “vim” is the accusative singular form, typically used to express the object of action—emphasizing the impact or dynamic quality of the force.

Using “Vim” as a brand name evokes:
• Vital energy and motion
• Physical and mental strength
• Determination and impact