Acne Studios

I conducted a marketing analysis of Acne Studios, researching the brand's history, performing a SWOT analysis, and evaluating its market strategies. From the information gathered, I concluded that Acne Studios would benefit from rebranding to clarify the meaning of its name, differentiate itself from skincare associations, and highlight its Swedish heritage to the market.
My new communication strategy and campaign , “30 Years of Creativity”, aims to To celebrate Acne Studios’ 30th anniversary by reinforcing brand identity, high-lighting its history, innovation, and future vision, and engaging with the global fashion community.
The Pop-up stores will be strategically set up in the bustling streets of Milan’s leading fashion districts. These pop-up locations will feature iconic pieces from Acne Studios and will also introduce a limited edition Acne paper mag- azine that delves into the brand’s history. Through billboards, posters, and digital screens, the public will be informed about this special event, aiming to attract a broad audience to partake in this unique experience.

I created customised posters for billboards, the magazine cover, and their social media visual look to communicate their style and build interest in this event with specific posts and teasers.
The campaign idea was created through different Adobe Creative Suite programs.